Featuring Jamaal Franklin, Operations Manager at ID Logistics
An operations leader discusses how AI-powered visibility and computer vision technology are transforming warehouse safety, accountability, and efficiency. The conversation covers real-world applications of advanced monitoring systems in preventing incidents and improving operational performance.
Jamaal Franklin is an Operations Manager at ID Logistics with 10+ years of warehouse operations experience.
The labor market changed fundamentally. Managing teams requires different approaches than before.
"The way they come in is how we want them to go home." Safety isn't a competing priority—it's the foundation.
Real-time visibility enables catching risky behaviors before they cause incidents. The alternative is explaining tragedies to families.
Measuring performance drives improvement. But the approach matters—positive metrics work better than negative ones.
Understanding when equipment is idle versus active enables better resource allocation during peak and off-peak periods.
Addressing damage claims requires understanding what actually happened, not just what someone says happened.
Moving from a negative to positive culture transforms team dynamics and results.
"The way they come in is how we want them to go home...safety is always going to be number one."
"Stuff like [cell phone usage], we caught a lot of things right away which helped...I don't want to go to anybody's family."
"One or two people could give the whole operation a bad name and that's something we don't want."
"Before we were all negative. Now everybody's positive. That's been helping a lot."
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